How ED learns your brand voice
No endless questionnaire. ED starts from what you’ve already published to build your voice profile, then applies it to every piece of content.
You hand off your social media, and the posts no longer sound like you. Generic tone, hollow phrasing, vocabulary that rings false.
ED writes in your brand voice. You recognize your words, your tone, the way you talk to your customers. You approve, and it’s published.
A consistent brand voice across all your social channels
Your brand voice is what sets you apart from a competitor. ED captures it once, then applies it to every post on Facebook, Instagram, LinkedIn and your blog. The same tone, adapted to the conventions of each channel, without you having to rewrite a thing.
Why an AI brand voice changes everything
A well-tuned AI brand voice removes the blank page without sacrificing your identity. ED doesn’t produce interchangeable content: it writes in your brand voice, from what you already publish. You get the consistency of a dedicated community manager, without the cost.
Frequently asked questions
Does ED invent a tone, or learn mine?
It learns yours. ED starts from your website and your existing posts to build your voice profile. If you haven’t published anything yet, you describe your tone in a few words and ED sticks to it.
Can I adjust my brand voice?
Yes. The voice profile can be edited at any time: tone, formal or casual address, emoji usage, expressions to avoid. ED adapts to your settings.
Is the voice the same across every channel?
The voice stays yours, but ED adjusts the format to each channel’s conventions: shorter and more visual on Instagram, more measured on LinkedIn.
Want to see ED write in your voice?
The private beta is free and with no commitment. ED learns your brand voice from your own social channels.