Thomas Nedjar
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Automated community management · ED Editorial

Your community management, on autopilot.

ED creates your content in your voice, from your key moments, and publishes it straight to Facebook, Instagram, LinkedIn and your blog. It does the work, you keep the final say.

Coming soon to the public. The private beta is free.

Publishes to
New post
Use emojis to grab attention
Ask a question to drive engagementAdd a clear call-to-action
Posts with images get 2.3x more engagement
Fresh batch of specialty breads out of the oven this morning 🥖 Come by and grab them before they disappear from the window. And you, what’s your favorite bread? 👇
168 charactersReady to publish
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MobileDesktop
TN
Martin’s Bakery
just now ·
Fresh batch of specialty breads out of the oven this morning 🥖 Come by and grab them before they disappear from the window. And you, what’s your favorite bread? 👇
428 comments · 3 shares
LikeCommentShare
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From your key moments to publication, effortlessly

You set the direction, ED handles the repetitive work. Four steps, and you stay in control at every moment.

1 · Signals

ED starts from your key moments, your season and your news.

2 · Generation

Copy and visuals written in your brand voice, channel by channel.

3 · Review

You read it over, tweak it and approve it in one tap, from your phone.

4 · Publishing

The content goes straight to your networks and your blog.

Brand voice

Every post sounds like you

ED analyzes your site and your existing posts to learn your tone, your phrasing and your topics. The generated content stays true to your identity.

  • Voice derived from your real posts
  • Tone tuned for each network
  • Consistent everywhere, over time
Brand profileYour brand
ToneWarmApproachableIndulgent
StyleConversational, light on emojis
Voice by network
Facebook, friendly and close to the community
Instagram, visual and spontaneous
LinkedIn, understated and professional
Signals

Recommendations driven by your calendar

ED tracks your industry calendar and your key moments, and prepares a batch of posts each week tailored to the occasion.

  • Seasonal calendars and key moments
  • Recurring hooks in your industry
  • Weekly batch ready to approve
This week's recommendationsweekly batch
Key moment, Mother's Day
Next Sunday, gourmet gift idea
Season, galettes are back
Recurring hook in your industry, early January
Weekly batch, 5 posts ready
Generated and awaiting approval
Production

Content written in your identity, ready to publish

From each signal, ED writes the copy, suggests the visual and the hashtags, in your tone and your language.

  • Captions, hashtags and variations
  • Visuals generated or drawn from your photos
  • Multilingual content
New post
Fresh batch of specialty breads out of the oven this morning. Come by and grab them, they won't stay in the window for long.
#bakery #lyon #homemade
Publishing

Published straight to your networks, no copy-pasting

ED publishes to Facebook, Instagram, LinkedIn and your WordPress blog, from a single calendar. You approve, or you let it auto-publish according to your rules.

  • Direct publishing to Facebook, Instagram, LinkedIn, WordPress
  • Analytics and monthly report
  • Automatic or manual scheduling
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Community

Your comments and messages, all in one place

ED gathers the comments and private messages from Facebook and Instagram, reads the tone, and suggests a reply. You stay in control.

  • Facebook and Instagram inbox
  • AI-suggested replies
  • Message tone detection
Inbox3 to handle
ML
marie_lQuestion
Are you open on Sunday mornings?
Reply suggested by ED
Hi Marie, yes we're open on Sundays from 7am to 1pm. See you soon in store!
Mobile app

Approve and publish from your phone

A notification the moment content is ready. You read it over, you approve, it goes out. From your phone, between two customers or on the subway, without ever opening a computer.

  • Notification the moment a post is ready
  • True-to-life preview and one-tap approval
  • Publish on the go, wherever you are
9:41
edTo approve3 posts
TN
Martin's Bakery
just now ·
Fresh batch of specialty breads out of the oven this morning 🥖 What's your favorite? 👇
42 · 8 comments
You always keep the final say

ED suggests, you approve. Automatic publishing stays an option, never an obligation.

Contact us
Scale up

From a single store to a national network

The same foundation, from the independent shop to the multi-brand group, with the accounts, roles and aggregation that go with it.

Multi-account

All your accounts, from a single workspace

Agency or network: each client and each location has its own workspace, channels and data. You switch from one to another in a click.

  • A workspace per client or location
  • Roles and permissions per team
  • Consolidated view by level
Switch company+ Add
L
Local shop
3 channels
R
Restaurant
4 channels
N
Retail network
12 locations
Group
The channels, fully transparent

ED publishes directly to Facebook, Instagram, LinkedIn and your WordPress blog. For your Google listing, ED supports you (audit, monitoring, recommendations). We prefer to be clear about what's automated and what's assisted.

FacebookInstagramLinkedInWordPress blogGoogle listing · assisted

Frequently asked questions

Do I have to publish myself?

No. ED prepares the content and schedules it. You approve before publishing, or let it auto-publish according to your rules.

Which channels are managed?

Facebook, Instagram, LinkedIn and WordPress with direct publishing. The Google Business listing is handled in assisted mode.

Will the content really sound like me?

ED learns your tone from your posts and your site, and adjusts it per network. And since you approve every post, you stay the guardrail of your voice.

Can I review before publishing?

Yes. Every piece of content ED suggests goes through you first. You edit, reject or approve. Automatic publishing is an option.

Is ED the only Thomas Nedjar app?

It's the first. Thomas Nedjar is a platform that will host other applications on the same account, without re-entering your data. See the roadmap.

Is there a commitment?

The private beta is free and commitment-free. At launch, the subscription will be monthly and cancellable at any time.

Ready to try ED in real conditions?

ED is coming soon. The private beta is free, commitment-free, and your feedback shapes what we build next.

Automated community management, in practice

ED's automated community management means the production, scheduling and publishing of your content, all handled by AI. ED detects your key moments, writes in your brand voice and publishes to Facebook, Instagram and LinkedIn. You approve, the rest runs on its own.

Why choose automated community management

Automated community management gives you consistency without the burden. No more blank page, no more forgotten posts: your networks stay alive while you focus on your craft.

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