SEO mapping, what is it?
SEO mapping represents, on a single map, a site’s structure and its search performance: pages, internal links, rankings, share of voice and real traffic. Instead of a list of isolated errors, a full picture where every page has its place.
A site seen as a map
SEO mapping means modelling a site as a map: each page is a point, each internal link a road, and rankings, share of voice and traffic are layered on top. You then see what is central, what is isolated, and what actually earns.
It is the foundation of any serious SEO work: before optimising a page, you need to know where it sits in the whole.
What SEO mapping reveals
Structure and depth
How many clicks separate each page from the home page, and where the site runs too deep to be crawled.
Internal linking and silos
How pages connect, which silos hold, and which pages stay orphaned, cut off from the rest.
Rankings and share of voice
Where the site shows up in results, and the place it holds against competitors on each query group.
Real traffic
Clicks, impressions and sessions from Search Console and Analytics, layered onto the structure to tie a ranking to what it earns.
Technical health
HTTP statuses, missing or duplicate tags, redirects: the errors that drag rankings down, located page by page.
Content and clusters
The topics covered, the duplicates cannibalising each other, and the content gaps to fill.
SEO mapping or SEO audit?
An SEO audit is a snapshot: a list of problems to fix. SEO mapping is the map that stays: it ties those problems to the site’s structure and updates over time. The audit says what to fix; the mapping says where, and why it matters.
SEO mapping with SEO Cartograph
SEO Cartograph builds this map automatically. A crawler analyses the site locally, and an online dashboard combines the crawls, Search Console, Google Analytics 4, rank tracking and backlinks. Each page inherits its structure, its rankings and its share of voice, and every issue found is prioritised then tracked over time.
The crawl and audit are free up to 500 URLs per site, with a simple sign-up. The online dashboard, which keeps the history and combines the sources, starts at 15.-/mo with the Startup plan. Daily position tracking and competitors come with Croissance, from 49.-/mo.