Tech
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Generative Engine Optimization (GEO): how AI chooses the sources it cites
Generative engine optimization (GEO): how AI engines (ChatGPT, Perplexity, Gemini, AI Overview) choose the sources they cite, and how to be one of them in 2026.
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The UCP protocol, six months on: what the data already says about agentic commerce
Six months after Google launched it, the UCP protocol is taking hold: Amazon, Meta and Microsoft on board, and AI traffic that already converts better than human traffic.