The blog
Tips, use cases and field insights on AI, acquisition and e-commerce.
-
Pomelli is live in Switzerland, and it ships a free audit of your site
Pomelli is now available in Switzerland, and in more than 195 countries overall. The read is the same everywhere: yet another free campaign generator for small businesses, this one signed Google. There is something more interesting inside. To build those campaigns, Pomelli starts by reading your website and extracting a brand identity from it, which…
-
Kimi K3: the US or China, the only question Europe still asks itself
Moonshot AI released Kimi K3 on 16 July. 2.8 trillion parameters, a one-million-token context window, second on the Vals AI index, first on frontend code, ahead of closed American models. With open weights. It is impressive, it is genuinely good news, and everyone shared it. And the only question really left to us, over here,…
-
AI agents in business: from the demo to real use
Everyone has seen the demo. An agent opens a browser, fills in a CRM, books a flight, chains twelve actions without anyone touching the keyboard. It is spectacular, it travels beautifully, and the labs have all pivoted to it: Anthropic with computer use and the Model Context Protocol, OpenAI with its agents, everyone running the…
-
SEO Cartograph On-page 0.2.0: more reliable broken links, highlighting and email report
Version 0.2.0 of the SEO Cartograph On-page Chrome extension is out. The gist: broken link detection no longer cries wolf, in-page highlighting is split into two layers, and the audit report can now be sent by email. Broken links, reworked “Broken” now refers only to genuinely dead links (404/410, server errors). Refused accesses (403, 406,…
-
AI adoption in business: why model power isn’t enough
On 9 July 2026, OpenAI, Anthropic and xAI each shipped a frontier model. On the same day. GPT-5.6 as a lineup (Sol, Terra, Luna), Claude Sonnet 5, Grok 4.5. Three days earlier, Meta dropped Muse Spark 1.1 with a one-million-token context window. We crossed a line without noticing: a frontier model is no longer an…
-
Frontier AI just went free (and it comes from China)
GLM 5.2, Zhipu’s open-weight coding model, beats GPT-5.5 at a sixth of the price. What AI’s shift toward Chinese open source changes for freelancers, agencies and small businesses.
-
Generative Engine Optimization (GEO): how AI chooses the sources it cites
Generative engine optimization (GEO): how AI engines (ChatGPT, Perplexity, Gemini, AI Overview) choose the sources they cite, and how to be one of them in 2026.
-
The UCP protocol, six months on: what the data already says about agentic commerce
Six months after Google launched it, the UCP protocol is taking hold: Amazon, Meta and Microsoft on board, and AI traffic that already converts better than human traffic.
-
Auto-publish to LinkedIn
Publish to LinkedIn with no copy-paste, directly.
-
AI Facebook post generator
Facebook posts written in your voice, ready to publish.