Content brief: ready for a writer, calibrated on the SERP
The skill writes a brief ready to hand to a writer, calibrated on the live SERP and the real vocabulary of your Search Console: angle, Hn plan, entities to cover, questions to address, target length.
A brief derived from the SERP and your data
The skill reads what already ranks on the query and cross-references it with the vocabulary surfaced by your Search Console.
- Reads the live SERP of the keyword and the real vocabulary of your Search Console.
- Outputs the angle, the Hn plan, the entities and the questions to address.
- Gives the target length and the pages not to cannibalise.
The brief is part of a whole
Hand a ready brief to your writer
The free version is enough to run the skill and generate a first brief.
Start for freeThe content brief calibrated on the SERP
A good article starts with a good brief. The content brief skill writes a document ready to hand to a writer, built on what already ranks: the live SERP of the query and the real vocabulary surfaced by your Search Console. The writer receives an angle, an Hn plan, the entities to cover, the questions to address and a target length.
A plan derived from the live SERP
The structure does not come from a generic template. The skill reads the winning titles, the questions in the “People also ask” block and the related searches, then derives a plan that answers the intent behind the query. The angle aims at what the top 10 leaves aside.
Today’s SERP rather than a fixed checklist
A generic SEO checklist lists best practices that hold on average: a word count, a handful of tags to fill in, a standard structure. It ignores what is happening on the precise query, on that particular day. The content brief skill works differently: it looks at the SERP as it stands at the moment of generation, with the titles that actually rank, the formats in use (guide, comparison, product page) and the questions being asked right now by searchers. A SERP shifts with algorithm updates and changes in search intent; a brief calibrated on an old checklist misses these shifts. Calibrating the brief on today’s SERP gives a plan that matches what Google values at the moment the article is written, rather than a theoretical average frozen months ago.
The real vocabulary of the Search Console
The entities and the lexical field come from your own data, not from an estimate. The brief also flags the pages not to cannibalise, to keep a readable cluster. For what comes next, see the SEO Cartograph dashboard, the editorial calendar or the SEO opportunities.
- Content brief calibrated on the live SERP on the day it is generated.
- Angle, Hn plan, entities and target length derived from what actually ranks.
- Vocabulary and semantic field drawn from the site’s real Search Console.
- Pages not to cannibalise flagged to keep a readable cluster.